Consumers benefit by having to spend less time on routine tank maintenance and more time observing and interacting with their aquatic turtles. Its also an opportunity for retailers to replace random skus from multiple manufacturers with a single, powerful brand. ? With a powerful brand such as API, the aquatic reptile set will be easier for consumers to shop. Additionally, these items include an easy care guide with color coded educational icons that inform store associates and consumers which products to use, and when to use them.